In a workshop titled The Labyrinth of the Library, I followed a bibliographic path from a given text to four further essays and books. I decided to work on my own and chose an article that had an interesting reference to Sartre’s “Being and Nothingness”. During my journey I got seriously stuck in the philosophy section of the library as the book I was searching for was unavailable and instead of searching for alternatives I ended up trying to download it facing some serious technical difficulties. Back in class I had nothing to tell about. I feel like having that little time for a workshop – working in groups is essential.
As for the branding and branding a person in particular – that was an interesting challenge. I think the main focus in this case should be the target audience and why, how and what the person offers. We all have quite a lot of history and it’s impossible to fit everything about a person in a logo or other type of branding. It’s essential to focus on the things that are relevant to chosen audience and main things that characterise the person as a professional(or whoever else the person chooses to be presented like). It’s all about choosing the most relevant bits of information and thinking of their graphical representation.
We where asked to brand our tutor – Sarah Snaith, I decided to concentrate on the same beginning/ending letters of her name and surname, her speaking/writing about things, I liked the fact about being loud that I heard and her glasses are very memorable also being a permanent part of her style. So I sketched a couple of ideas I attached below.